We got together for the quarterly meetup in London. This time, we also had attendees joining us online as well as in-person. The topics: Packaging and DevOps tools & Open Forum This recap is based on the transcript of the voice recording during the roundtable session "Packaging and DevOps tools & Open Forum" and is mainly AI-generated. Strategic GTM: Why Build on Salesforce? For many ISVs, the choice to build natively on Salesforce is as much about compliance as it is about features: Technical Compliance: By using Salesforce, ISVs can offload database security and GDPR compliance responsibilities to the platform . Commercial Entry: For sectors like healthcare, Salesforce serves as a "care butterfly," helping ISVs enter markets through OEM or reseller deals where customers might be hesitant to sign direct contracts with smaller startups . Marketing Hacks: Reddit and SEO An unexpected highlight was the shift away from traditional AppExchange search toward community-driven discovery: Redd

For the first time in Valencia, we got together on the day before the community conference DreamOlé. The topics: Debunking AppExchange and Co-selling. This recap is based on the transcript of the voice recording during the roundtable session "Debunking AppExchange: What ISVs Think Works vs. What Actually Does" and is mainly AI-generated. Valencia Sun & AppExchange Secrets There’s something about the Valencia sun that makes professional insights go down just as smoothly as a good lunch. On March 26, 2026, the ISV Forum gathered a diverse group of Salesforce partners for a deep dive into the mechanics of the AppExchange. Organised by Andre van Kampen and co-hosted by Pim Egmond, founder of the networking app Seamless.ly, the session moved from Dutch stroopwafels to the "whispered" secrets of marketplace success. The star of the roundtable was Peter Ganza, the “AppExchange Whisperer,” who debunked common myths about how Salesforce solutions are actually discovered and sold. The "Six" AppE

We got together for the quarterly London meetup on 22 January 2026. Hosted in the beautiful venue CitizenM Southwark Bankside, we also had Dominic Ley of Qkom join us remotely for the fireside chat. We discussed QKom's AppExchange journey and the roundtable discussion was about co-selling with partners and with Salesforce. A few photos of the evening, before the networking started.